Category Archives: Marketing

How to improve your marketing ROI

How to improve your marketing ROI

Download the article collection by Epicor’s former International VP of Marketing Our new collection of guest articles explores the stresses and strains of modern marketing, and how to improve your marketing ROI, consistently and systematically. Each article offers a new angle, and a potential solution for marketing teams looking for a way to improve the ROI on marketing without the risk. > View and download PDF

GDPR is coming

GDPR is coming

What you really need to know before 25th May. You need to have been living under a rock to not realise that the GDPR is coming.  The hype is growing – you could be fined up to 4% of your turnover or up to £20 million.  But what does it really mean for you?     Here are nine things that you absolutely need to know:   1.    If you hold any personal data, you must be registered with the ICO This is the Information Commissioner’s Office, an independent authority that promotes information rights in the public interest. Don’t delay,

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Creative. It’s good thinking.

Creative. It’s good thinking.

Cannes Lions, touted as the “Oscars” of the marketing industry, is a real showcase for the sort of work every agency would love to do. However, like a fashion-show, it touts the sort of work that – in the real world – not every business or charity would wear. A lack of budget is the most common complaint (or balls, some would say). The reality is that clever ideas, and clever use of media, don’t need to cost the earth. What’s needed, instead, is an understanding that unless an organisation embraces the type of creative solution that makes people think

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If only we were superheroes

If only we were superheroes

Change your Luck blog series – Article 5 Guest author: Martin Hill, former International VP of Marketing, Epicor Until recently, I was in the kind of senior marketing job where time seemed to be the one thing that was impossible to enjoy. It was always moving so fast and there was never enough of it. Straight from meeting to meeting with barely enough time for proper planning before the urgency of execution, rinse and repeat. If only I’d known a superhero with the ability to turn back time. Yes, of course we analysed performance, refined and reviewed tactics, but there

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Can you fix the odds?

Can you fix the odds?

Change your Luck blog series – Article 4 Guest author: Martin Hill, former International VP of Marketing, Epicor I was able to enjoy watching a lot of sport this summer and even though I’m not a betting man, autumn sporting events like the Invictus Games, the UK Masters Golf, a whole host of Rugby Internationals, and of course, the upcoming Ashes, have started me thinking about the similarities between marketing and gambling- and how alike gamblers and marketers sometimes are. However much we attempt to predict outcomes, carefully researching, planning, testing and measuring changes we make to our marketing plans, sometimes

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The joy of the happy accident

The joy of the happy accident

Change your Luck blog series – article 3 Guest author: Martin Hill, former International VP of Marketing, Epicor One of the best parts of my recent career break has been the opportunity to develop my (limited) skills with watercolour. It’s been a long time since I picked up a paintbrush and it isn’t proving easy. Satisfying, yes. Easy, no. With the luxury of time I’ve been able to explore the vast resources of the web, absorbing advice from much more accomplished artists than me. The advice is varied but there are common themes. Don’t just start, first prepare to start.

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Surfing the next wave

Surfing the next wave

Change your Luck blog series – article 2 Guest author: Martin Hill, former International VP of Marketing, Epicor   Lately I’ve had the previously unknown luxury of time – and with this came the opportunity to revisit some of the magnificent coastline, towns and villages in Devon and Dorset. I’ve been able to enjoy great weather and explore new things without the pressure of deadlines and targets to return to. class=”alignleft On my latest trip I was struck by the behaviour of the huge number of surfers also enjoying the conditions. They sit on their boards patiently waiting and watching

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Watching the world go by

Watching the world go by

Change your Luck blog series – article 1 Guest author: Martin Hill, former International VP of Marketing, Epicor   class=”aligncenter This year I decided to take a break from work and bring a bit more life into my work-life balance. I’m getting the time to relax and rediscover my natural curiosity and creativity, and to take a much more objective view of the pressures and practices of marketing that governed my career. I’ve worked through a period of massive change since leaving university in the early 80’s. Watching from the outside magnifies how much the pressure, pace and pervasiveness of

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Marketing for non-profits

Marketing for non-profits

 The rules of engagement have changed The key challenge for charity marketing today lies in balancing the need stand out from the pack, whilst complying with ever more strict data protection and fundraising rules.   In recent years, members of the public have expressed frustration over the lack of control many feel over how, and how often, they are approached with fundraising requests. We’ve all heard the story of the Olive Cooke, the 92 year old who committed suicide because of charities pursuing her for money. Charity marketing is implicated, with organisations such as Amnesty International, Save the Children and the Alzheimer’s Society insisting

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Merry Christmas 2016

Merry Christmas 2016

A short Christmas message from all the team at BH&P We’ve had a fantastic year, with lots to be thankful for. This year, as well as running lots of successful campaigns for clients, we’ve had the pleasure of getting to know lots of fantastic people in the Reading business and arts community, as well as helping several charities and not-for-profit organisations. We also ran in the Reading Rotary Santa run a few weeks ago. We hope to do lots more of that this year! Highlights of the year, work-wise, include the very successful launches of stayenergysafe for the national charity Crimestoppers,

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Launching energy theft reporting service on behalf of Crimestoppers

Launching energy theft reporting service on behalf of Crimestoppers

We’ve worked with the national charity, Crimestoppers, to launch the ground-breaking new service to reduce energy crime in the UK.   The stayenergysafe service is a first of its kind and allows the public to come forward and anonymously report any suspicions or evidence of energy theft, either through the website or the dedicated number, 0800 023 2777. An integrated campaign We’ve worked with Crimestoppers throughout the project, offering a fully integrated creative service to launch the new stayenergysafe identity. We’ve created executions to target consumer and professional audiences, built a responsive website with its own secure portal, created a campaign

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Challenging the norm

Challenging the norm

Our commentary on the Cannes Lions 2016 By Creative Director Jim Thomas, Summer 2016   A creative idea exists for one reason and one reason alone: to out think your competition. Creativity isn’t something that comes from the sort of books that break things down into a formula. The 8 truths, or the 12 principles, or the 10 essential thoughts. It comes from a different place. Understanding customers’ thinking. Then changing their behaviour. It’s thinking that comes from art schools and salesmen. Both know they have to stand out. Award winning creative should do just this. There’s simply no point in being

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Immediacy, “omnichannel”, creativity and brands

Immediacy, “omnichannel”, creativity and brands

Highlights from the Festival of Marketing #FoM14 Last week, we spent two action-packed days at Tobacco Dock, and my mind is buzzing. There were some strong themes that came out, and so I thought I’d share some of what we found out. Theme 1 – Immediacy I blew it. I admit it. I meant to publish this blog last Thursday, but work got in the way. The only person that’s really bothered about this (if I’m honest) is me. But for brands, the ability to respond quickly and appropriately is never more important than now. Alastair Campbell (and other speakers, such as Mike

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