Category Archives: Creative

Creative. It’s good thinking.

Creative. It’s good thinking.

Cannes Lions, touted as the “Oscars” of the marketing industry, is a real showcase for the sort of work every agency would love to do. However, like a fashion-show, it touts the sort of work that – in the real world – not every business or charity would wear. A lack of budget is the most common complaint (or balls, some would say). The reality is that clever ideas, and clever use of media, don’t need to cost the earth. What’s needed, instead, is an understanding that unless an organisation embraces the type of creative solution that makes people think

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Marketing for non-profits

Marketing for non-profits

 The rules of engagement have changed The key challenge for charity marketing today lies in balancing the need stand out from the pack, whilst complying with ever more strict data protection and fundraising rules.   In recent years, members of the public have expressed frustration over the lack of control many feel over how, and how often, they are approached with fundraising requests. We’ve all heard the story of the Olive Cooke, the 92 year old who committed suicide because of charities pursuing her for money. Charity marketing is implicated, with organisations such as Amnesty International, Save the Children and the Alzheimer’s Society insisting

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Launching energy theft reporting service on behalf of Crimestoppers

Launching energy theft reporting service on behalf of Crimestoppers

We’ve worked with the national charity, Crimestoppers, to launch the ground-breaking new service to reduce energy crime in the UK.   The stayenergysafe service is a first of its kind and allows the public to come forward and anonymously report any suspicions or evidence of energy theft, either through the website or the dedicated number, 0800 023 2777. An integrated campaign We’ve worked with Crimestoppers throughout the project, offering a fully integrated creative service to launch the new stayenergysafe identity. We’ve created executions to target consumer and professional audiences, built a responsive website with its own secure portal, created a campaign

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Challenging the norm

Challenging the norm

Our commentary on the Cannes Lions 2016 By Creative Director Jim Thomas, Summer 2016   A creative idea exists for one reason and one reason alone: to out think your competition. Creativity isn’t something that comes from the sort of books that break things down into a formula. The 8 truths, or the 12 principles, or the 10 essential thoughts. It comes from a different place. Understanding customers’ thinking. Then changing their behaviour. It’s thinking that comes from art schools and salesmen. Both know they have to stand out. Award winning creative should do just this. There’s simply no point in being

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Why does a lot of small business marketing not work quite the way you’d like it to?

Why does a lot of small business marketing not work quite the way you’d like it to?

And how can you change it? (First presented to Reading’s RG1 group at Artigiano Reading on Thursday 24th September 2015) To answer these questions, we need to go back to the start of a business. When the business owner – let’s call him Nick – sets up the business, he has a number of things, but the two that I want to focus on here are that he has a really clever, unique idea, and a “little black book” of contacts. When the business starts, it is likely to go through a period of rapid growth, as Nick really works

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Copy vs. Content – a guide for brands

Copy vs. Content – a guide for brands

These days, everyone is a copywriter. It started with the invention of the email. All of a sudden instead of scribbling a memo, popping your head around a corner, or picking up the phone, everyone was writing more. With the rise of blogging, and social media, it has become a natural part of peoples’ lives for them to write, sometimes daily. When you have a written dialogue with a person you know, that’s great, and fine and appropriate. But what happens when you need to write an account of an event, or create a newsletter? At what point does writing

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Brand fit with Daniel Eley

Brand fit with Daniel Eley

On Thursday March 27th, I was delighted to be the invited guest at handle’s “Brand fit for recruitment” event. The venue: Portman Square’s stunning Home House, with guest speakers Daniel Eley from Jamie Oliver, Andrea Pattico from ASOS, and Carrie Bedingfield. Brand fit at Jamie Oliver “There are people in the room who are far more qualified than me… but I know more than you about Jamie Oliver, so that’s what I’m going to talk about” Daniel was keynote speaker, and took the mic like a seasoned pro. One sentiment underpinned 30 mins of witty chat about what employer brand means to him

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