Category Archives: Charity

Marketing support for small charities

Marketing support for small charities

Sophie Davies, BH&P Associate and former head of membership and retention at The National Trust, shares her thoughts on small charity marketing.   Charities – especially smaller ones – are under pressure. Demand is increasing for their services, and yet local and central funding is decreasing.  This in turn puts pressure on resources, with small charity marketing especially affected, with both a financial and skills gap. A recent Local Giving study found that fewer than half of local charities surveyed felt that they would still exist in 5 years’ time*. This could be a disaster for the communities they serve. So

Read More